Its a fact packed article and I assume the facts listed are true, although given later comments I do wonder.
However her opinion "But Walmart is not just a poor man's Costco." strikes me as being exactly opposite both in examination and analysis of the facts she provides and personal experience. She then spent most of the rest of the article explaining how reality is the exact opposite. Maybe this is a legendary epic editing mistake and she meant to write "Walmart is just a poor man's Costco." but the editing and/or ad sales team made her change it or perhaps just an honest mistake.
As a market positioning technique all you need do is find the bottom of the barrel, like Walmart, and position yourself as 10% better. Ta Da instant free positive press. You can make a 5000 word article about it, but this TLDR summary is just as good.
I also thought the juxtaposition of the article vs the delivery mechanism was weird. This is a website full of chewing gum for the mind. Linkbait. "Your Tango Finding Nemo: The 10 Most Ridiculous Nicknames For Self-Love". So they're intentionally aiming for the shallow end of the socio-economic pool. And thats perfectly OK. Weekly World News readers and high school dropouts need websites too, the world is big enough that everyone doesn't have to visit HN. However the article author is incredibly condescending to the website's audience and spends a lot of time making fun of their concerns and distancing herself and her twitter feed from what she apparently views as lower class scum, which probably would sound about right in an Economist article (LOL I looked and she does in fact write for the Economist LOL) but why you'd put someone like that on the Daily Beast, which kinda puts the lower in "lower class", mystifies me.
Its a fact packed article and I assume the facts listed are true, although given later comments I do wonder.
However her opinion "But Walmart is not just a poor man's Costco." strikes me as being exactly opposite both in examination and analysis of the facts she provides and personal experience. She then spent most of the rest of the article explaining how reality is the exact opposite. Maybe this is a legendary epic editing mistake and she meant to write "Walmart is just a poor man's Costco." but the editing and/or ad sales team made her change it or perhaps just an honest mistake.
As a market positioning technique all you need do is find the bottom of the barrel, like Walmart, and position yourself as 10% better. Ta Da instant free positive press. You can make a 5000 word article about it, but this TLDR summary is just as good.
I also thought the juxtaposition of the article vs the delivery mechanism was weird. This is a website full of chewing gum for the mind. Linkbait. "Your Tango Finding Nemo: The 10 Most Ridiculous Nicknames For Self-Love". So they're intentionally aiming for the shallow end of the socio-economic pool. And thats perfectly OK. Weekly World News readers and high school dropouts need websites too, the world is big enough that everyone doesn't have to visit HN. However the article author is incredibly condescending to the website's audience and spends a lot of time making fun of their concerns and distancing herself and her twitter feed from what she apparently views as lower class scum, which probably would sound about right in an Economist article (LOL I looked and she does in fact write for the Economist LOL) but why you'd put someone like that on the Daily Beast, which kinda puts the lower in "lower class", mystifies me.