"FYI man, you can sit at home and do absolutely nothing -- and your name goes through like 17 computers a day, man. 1984? Yeah, right, man, that's a typo. Orwell's here now and he's livin' large. We have no names, man, no names. We are nameless. ...Can I score a fry?"

Seriously, this goes on all the time. I used to work for a company that could divine your age, sex, race, marital status, and income and education levels from your cable TV viewing habits.