When I first heard the launch of this product I was a bit skeptic. 37 Signals sells good to techies (and where techies are in charge of the order) but this particular product was specially geared towards non-techies, hence it would be really hard to make it work.
My guess would be that the system didn't organically acquired enough users, I might be wrong, and they simply cut their loses. Maybe they'll post something in the upcoming days to enlighten us.
Considering they constantly and harshly criticizing everyone else's business model and they literally wrote a book on how to run a business like this, a blog post with details is expected of them.
> 37 Signals sells good to techies (and where techies are in charge of the order) but this particular product was specially geared towards non-techies, hence it would be really hard to make it work.
Based on what? I've always assumed they focused on non-techies as a target market, based on they way they sell simplicity and fewer features.
I imagined Breeze as something like a really fancy version of MajorDomo or mailman, and maybe some people would want that for nostalgia. I always thought that web forums and Google Groups took over for that particular niche, so in that regard, 37signals had a tough hill to climb to make Breeze relevant.
When I first heard the launch of this product I was a bit skeptic. 37 Signals sells good to techies (and where techies are in charge of the order) but this particular product was specially geared towards non-techies, hence it would be really hard to make it work.
My guess would be that the system didn't organically acquired enough users, I might be wrong, and they simply cut their loses. Maybe they'll post something in the upcoming days to enlighten us.
Considering they constantly and harshly criticizing everyone else's business model and they literally wrote a book on how to run a business like this, a blog post with details is expected of them.