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When I was a kid I remember the older kids used to drop litter on purpose, not because it was too much effort to put it in the bin but to show how rebellious they were.

If you put up something that looks like an authority that will try and punish you if you disobey then you look brave and smart by disobeying it and getting away with it.




Wondering how effective is the following sign plastered all over Dublin: http://www.flickr.com/photos/37488984@N08/3738757617/


Well, it made me want to litter. I'd say it's effective.




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