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hey, matt here. we (pitchfork's dev and design teams) have traditionally kept a low profile, but that time is quickly moving behind us. i'd love to talk about how we build our cover stories, our philosophies on integrating tasteful advertising, etc. what would you like to hear about?

edit: here are our cover stories: http://pitchfork.com/features/cover-story/. we've been at it for a while, and you can see where the idea grew legs, learned to walk, and took off. pretty neat.




Honestly, that all would be interesting to me. Definitely would love to look at the code and the process of designing/architecting/implementing the cover stories, but also larger, higher level thoughts on overall design philosophy.

What would be interesting too is how the visual designers work, i.e. for the cover stories. The imagery and visual language of the music industry is totally different from what typically goes on HN, and would be a really interesting contrast.


Hey matt, thanks for that story, it is truly beautiful (both in content and container)... just wanted to mention it!


thanks for the kind words! my team is nothing w/o the incredible teams -- design, editorial, biz -- we work with every day. few names make it into the bright parallaxing lights of the final product, but really, everyone touches it, even if indirectly or tangentially.




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