Hey! OP of the article here. And good call - you may be right.
HOWEVER, if you download the eBook and don't think it's one of the best free resources you've ever received, let me know and I'll send you $10 via PayPal for the hassle. ;-)
But, again, point taken. I could probably make more tactful use of the popup.
I just wanted to chime in and say that I also found the popup very disruptive and annoying. I didn't download the ebook. I bet putting it at the end of the blog post will get you better results (you should A/B test it and do another blog post).
After all, the people that read all the way through the entire blog post are your target audience. These are exactly the type of engaged readers you want to capture.
HOWEVER, if you download the eBook and don't think it's one of the best free resources you've ever received, let me know and I'll send you $10 via PayPal for the hassle. ;-)
But, again, point taken. I could probably make more tactful use of the popup.