> "... Kodak's former space (i.e, basic snapshots)."
From a case study at uni I learned that Kodak was never in the 'basic snapshots' business. Kodak was in the 'making memories' business and they marketed to mothers as the chroniclers of the 'family history' (those who would carefully curate and treasure family photo albums).
It was the advent of the casual snapshots that marked the beginning of the demise for Kodak since that was a completely different demographic with different drivers. Kodak failed to see the underlying shift and then couldn't adapt fast enough.
From a case study at uni I learned that Kodak was never in the 'basic snapshots' business. Kodak was in the 'making memories' business and they marketed to mothers as the chroniclers of the 'family history' (those who would carefully curate and treasure family photo albums).
It was the advent of the casual snapshots that marked the beginning of the demise for Kodak since that was a completely different demographic with different drivers. Kodak failed to see the underlying shift and then couldn't adapt fast enough.