Creative might not be the right word, but it's the simple case of "doing" vs "consuming".

If I remember rightly, Jobs was adamant that people wouldn't want to organise their playlists on an iPod, so that feature was never added.

This isn't an isolated case though, it was a his vision of how he intended these devices to be used by consumers.

This vision means every device has a particular purpose, which ultimately means you'll need to buy a Mac too.