A static page is the simplest form of website. It is trivial to build a static page using Meteor. I hoped one of the authors would tell us why they chose not to dogfood on the marketing page for a book on Meteor.
Exactly. We used Middleman (http://middlemanapp.com) for the landing page and it worked great. All the data on the landing page comes from a few YAML page, and it even lets us auto-generate special pages for discount codes. I strongly recommend it for any kind of static site.
Meteor can be made to prep stuff for search engines and other spiders, but the current solution (they admit it's a stopgap) involves PhantomJS, which gets into serious resource consumption for a static site.