I don't think it's as simple as that. For example there was a debate about Google Farsi[1]. It used to be Google Parsi which is closer to Persian culture but then it changed to Google Farsi which is new name of Parsi (Persian language) after adopting Arabic alphabet by Persians.

Farsi vs. Parsi has tons of difference. People got mad and happy for this decision. I don't believe this kind of decision is made by design team.

[1] https://www.google.com/webhp?hl=fa