As a new Android convert I've found Google Now to be awesome. Sure, it's not entirely accurate or intuitive, but it definitely helps and is somewhat good at knowing what information I want to see (it seems to be getting better with each day that passes). Based on the comments people expect Google Now to be a mind reading service, but it's merely a companion that tries showing you the information you want without having to ask for it. Google Now coupled with Google Glass will no doubt be an awesome combination though. Good to see it finally hit iOS devices, for those who aren't too picky you'll find it a fun and helpful app to have.