It's funny how people will throw fits over this yet be be contempt to know that other sites (i.e. Facebook ) and browsers collect tremendous amounts of information on them anyways.
Hypocritical ?
I rather doubt that the particular people that threw fits about this issue are allowing sites such as Facebook to collect "tremendous amounts of information" about them.
Giving an inch doesn't mean you want to give a mile. Or perhaps more appropriately to facebook, giving a mile doesn't mean that any passerby who wants an inch is entitled to it.
Making privacy tradeoff decisions about facebook doesn't mean someone has given up on privacy all together, just that facebook has proven itself worth the cost of the information they give to facebook.
Not to mention the fact most people don't understand just how deeply facebook is datamining them in the firstplace.