Maybe the problem is that innovation and invention are mixed up all the time. The CD was a great invention while Apple is an innovative company.

I'm not sure this is correct but I think that innovations remove risks while inventions are always risky or don't bother to think about risks.

Edit: to make myself more clear: I think that innovations are about renewal and inventions are about new. Some examples (in my eyes): Apple is innovative, IBM is inventive.