WIth respect, jballanc, this is why the HN guidelines discourage editorializing by changing or embellishing the headline. This post is about a lot more than online writing. It's also about startups and hacking and just about anything else where there is a tension between expressing yourself and making a fast buck. The author's experience happens to be with writing, but there's a deeper truth here that could be lost if a reader skips the article because their interest lies in writing software rather than in writing words.
Thanks for the advice/admonition. Admittedly, I was hesitant to editorialize...I almost never do. It just struck me that the original title revealed almost nothing about the topic of the page.
I readily agree, though, that the concept is widely applicable, not just restricted to writing.
Now that I think about it, perhaps the problem is that I jumped to the conclusion that the word "writing" is too specific. In what way is writing software not writing?