It seems that the Singularity Institute also reads James Altucher: http://www.jamesaltucher.com/what-is-the-quickest-way-to-mak....

My guess is that your "productize step" is to also use your researchers to train a specialized medical search engine you'll keep on the back-end (sort of a Mahalo+Watson).

If that isn't what you're doing, let me know. Maybe I can help get you there.