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I only got about a paragraph in and realised it was someone with a chip on his shoulder.

Nobody intelligent finishes the 4HWW book and believes it to be a manual on how to whittle your hours down to 4 a week.

The book (to my interpretation, at least) is about prioritizing activities in your life, and spending as little time as possible on the things that bring the most reward (both monetary and not). It's mostly just a wake up call to not spend your life in a cubicle farm if you aren't happy there.

The original working title for the book as 'drug dealing for fun and profit' which was nixed by the publisher. He ad-tested a selection of titles in Google Adwords and selected the best performing title. That's where the 4 hour work week comes in : the most effective hook to bring in buyers. Apparently it's the most effective to raise the ire of hard-working bloggers.




If you read past first paragraph, the whole article is almost exactly the same as your comment:

* Title is controversial, but the actual content of the book offers sound advice

* Don't waste time doing something you hate

* Spend more time doing something you love (like making a difference)

* He even admitted that negativity publicity for the book (like him writing this article) is still good publicity




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