I'm slightly competent in statistics but I've always wanted a deep, intuitive understanding of it. So I can just hear a problem and say something like "oh, just do a t-test".

So I figured as long as I spent all that time gaining that level of knowledge I might as well write an ebook :-)

Passing college statistics might not be catchy enough. It has to be "sleazier" like how statistics can help you in every area of your life ... somehow.