They don't discourage it as well and don't give you a way to filter out games which are really DRM free. DRM free has a few different aspects:
1. Being able to save the installer and install it at any time without connecting to their servers.
2. Having no extra components ("clients") running parallel to the game in order to play it.
3. Being able to play without connecting to their servers.
In contrast other publishers (like GOG) have a principal DRM free stance and simply don't accept games with DRM. This should be the position of distributors - to discourage DRM proliferation. So if Gabe Newell talks about improving Steam, let him start with the subject of dropping DRM.
I'm fine with Steam supporting DRM for the developers. I wish they would label it, and label it CLEARLY. When I buy a game, and then go to install it, and only then find out that I have to install some Ubisoft rootkit, I feel betrayed.
(yes, if I wasn't so dopey, I'd remember to never buy anything from Ubisoft, but it's only the worst offender, not the only one)
1. Being able to save the installer and install it at any time without connecting to their servers.
2. Having no extra components ("clients") running parallel to the game in order to play it.
3. Being able to play without connecting to their servers.
In contrast other publishers (like GOG) have a principal DRM free stance and simply don't accept games with DRM. This should be the position of distributors - to discourage DRM proliferation. So if Gabe Newell talks about improving Steam, let him start with the subject of dropping DRM.