The only way equity can have a positive value is if it generates ROI. No-profit-but-pays-the-salaries is a lifestyle business, which is great and all, but the equity is worthless.
Pinterest's business model, of course, it getting bought by Facebook, and that is indeed a little bubbly. Basically, if Facebook slows down, then the entire cottage industry of fancy social media startups hoping to get bought will collapse.
> The only way equity can have a positive value is if it generates ROI.
Yes, but If the company's value increases, that increases the value of shares, even in the absence of profits. This is one reason a no-profit business can attract loyal investors -- that and the promise of future profits, of course.
> No-profit-but-pays-the-salaries is a lifestyle business, which is great and all, but the equity is worthless.
Not so. A company's equity represents the company's value, not its present profitability (although some equity investors require profits, other are satisfied to see growth). One can grow a business by running at an apparent 0% profit in a way that causes the business size and customer base to grow over time. The argument can be made that business expansions can only result from profits, but this can be structured as essential equipment replacements, personnel increases and so forth, in a way that profits remain at zero.
Pinterest's business model, of course, it getting bought by Facebook, and that is indeed a little bubbly. Basically, if Facebook slows down, then the entire cottage industry of fancy social media startups hoping to get bought will collapse.