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Your base font size is at 12px. I think that's really, really small. I find it much easier to read when it's at 18px instead. Here's a comparison: http://imgur.com/O7F5N,zCyyz#0

Now, anyone can zoom in with their browser... but your entire layout changes width when I do that: http://i.imgur.com/U96Py.png



good article about body text size here: http://www.smashingmagazine.com/2011/10/07/16-pixels-body-co...


That's actually a terrible article about body text. Maybe it has the right conclusion, but it might be wildly wrong.

This seems the most trivially easy thing to A/B test. Does anything less the 16pt cost you revenue?

Simple question, yes/no.

Actual data is so much better than someone's untested opinion which has been shown time and time again to be worthless in real life.




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