Edit: looks like their Twitter feed (http://twitter.com/TheAtlantic/) is attempting some damage control by tweeting about a "the truth about Scientology" book. Heh.
I'm guessing that it's how the editors are fighting back. Remember, the sponsored content is managed by the sales team. Editorial has no input or control over that. Just think how those reporters feel.
So white supremacists or the Taliban (or even... Wikileaks!) could buy placement in The Atlantic and the paper's owners would have no problem with that?
In July 2012, "CNN's Effusive Coverage of Kazakhstan Is Quietly Sponsored by Its Subject" - http://www.theatlantic.com/international/archive/2012/07/cnn...
Edit: looks like their Twitter feed (http://twitter.com/TheAtlantic/) is attempting some damage control by tweeting about a "the truth about Scientology" book. Heh.