Yeah, but read the content of what is actually up on the site. It's patently transparent bullshit. "All we do is open buildings! Everything is wonderful in out world! Banner year!" It makes the church look even MORE cultish. The motives are obvious: they're getting hit thanks to the new Lawrence Wright book, so they respond with this utterly idiotic pap. It's amazing that to me that they think ANYONE would actually buy this as a real article. I imagine the Atlantic thought the same. They're providing the noose for Scientology to hang itself. It's not journalism, per say, but there is a truth revealed by this article that is WAY beyond what the church wanted and The Atlantic provided the forum.