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This is TERRIBLE. I really like The Atlantic, but this is one of the most bizarre things I've ever seen.

An ExxonMobile/BP ad or something would draw ire, but this feels like a wholesale sellout of their credibility, not to mention sanity.




Maybe this is just a brilliant move by someone at The Atlantic who wanted to demonstrate how bad of an idea sponsored content can be?


I wouldn't burn down my house to demonstrate how dangerous it is to store kerosene in the garage.


But would you burn down your office?




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