I'm the exact person Valve are targeting. I've some cash to spend on games, I have a Wii and Xbox360, I'm techie enough to build a gaming rig, but too lazy to bother. I prefer keyboard + mouse to the Xbox controller. $1,000 == £1,000 by the time it hits rip off UK. This is so far out of my price range for a gaming consol it is crazy. Like I could get 3 or 4 playstations for that. Or an Apple Air. Or 3 PC laptops. I hope it's more like £250 then maybe I'd pick one up, but the way things are looking I'm now thinking of hanging onto the xbox360 and picking up an Ouya. Most interesting Indy games will probably make it onto it anyway.
I'm also confused by the form factor. Presumably, one of the reasons it's so (comparatively) expensive is that it's an extremely small device (so a lot of R&D money has gone into it with lots of custom components). But does that really add much value for a gaming console? If it's going to sit in your living room, would anyone really care if it was, say, twice as big? Or a different shape?
And for all the talk of a modular, upgradable design, it looks like you more or less have to dismantle the entire thing to swap out components. In fact, it looks harder than doing so for a regular PC.
