True, but for merchants that ship high fraud risk physical merchandise, it's becoming increasingly common to ask for a copy of a drivers license or other government issued photo ID (from a recognized US state or Canadian province, in the North American market) before a product gets shipped. I've seen this from a number of persons adjacent to a completely different forum who frequently buy things online like rifle scopes, spotting scopes, rangefinders, camera lenses, etc.

Getting a copy of the ID, only shipping to card billing address, using a signature on delivery required shipping option considerably cuts down on the number of fraudulent orders.