This is great! I like how you provide some basic advice below the email composition, since many users won't know exactly what to send. I'd even suggest you could build on that with some more specific guidelines on sending the 1st, 2nd, 3rd, etc. And guidelines on determining how many to send, when to send, etc, since those things can be edited by users.
We actually have a copywriter on team who would love to assist people writing emails. He manages a copywriting helpdesk for our customers, and also offers services to write and manage content. Shoot me an email if this is interesting to you. He writes dozens of emails with tremendous results for some of our customers. peter@userfox.com
Thanks! I've set it up now. One question about the embed code is what happens if I don't have the user's email, or there's no user. If I just say email: "", will that work OK? (ie do nothing.)