Aside from the ads/no-ads, they're also trying to lampoon chatgpt (especially the "sycophantic" 4o style), since Claude is supposed to be a more "human" LLM (or at least Anthropic likes to think so given their focus on constitutional rlaif, "soul doc" and whatnot).
But it's not a good ad when the only people who will get the reference are those plugged into "ai twitter". But association by implication doesn't work, the only thing most people will end up associating is the creepy guy with "Claude"
> But it's not a good ad when the only people who will get the reference are those plugged into "ai twitter". But association by implication doesn't work, the only thing most people will end up associating is the creepy guy with "Claude"
It might also work for people who watch "South Park". I've never used any LLM speech interface, and until recently had only ever asked ChatGPT short one off questions and so had never seen the sycophantic tendencies, but immediately recognized the creepy people in the ads were supposed to represent ChatGPT from its portrayal in the South Park episode "Sickofancy" from August of last year.
But it's not a good ad when the only people who will get the reference are those plugged into "ai twitter". But association by implication doesn't work, the only thing most people will end up associating is the creepy guy with "Claude"