Uh, I think Apple had proven themselves many times that they're the one to bring something new and advanced. It started with MacBooks, then iPhones, a digital assistant, TouchID, Airpods, FaceID, fan-less MacBooks and probably more stuff. Is it not enough?
TBH, though, if all they ever do is provide hardware that runs software designed just for that hardware ecosystem, consistently, securely and with decent UX, I'll be happy. That's better than any other consumer computing HW vendor has proven to be able to do.
I have heard of Siri, I would never expect anyone to mention Siri while enumerating "new and advanced" things Apple developed.
OP said whatever the next shift in technology, Apple will be left behind. You said Apple actually developed new advanced products, but only mentioned hardware examples. If the new big shift in technology is in software (such as AI), we have no reason to predict Apple will fare well there.
AI is not only software but also hardware. Apple were the first to develop a (good) chip specifically for AI computation (ANE), and their MacBooks are very good for running AI models locally.
Apple are not like Google or Facebook (they're mainly software, and Apple are titled more towards hardware), their vision isn't the same as theirs, but their vision will hold for a very long time.