I don't think there is really anything "woke" about wanting to sell products to people who speak Spanish but what do I know. What does this even have to do with the article?

First it's your nationality, then your language. Next maybe you're church or your music.

Data is a liability, it's omnipresent. Permeating.

Maximum incoherence. If English is your first language, please seek medical attention immediately.

Foreign language ads could be done just based on the content with no behavioral targeting.