Particulate matter is relatively large particles, so far as air pollution goes. Think things like soot or smoke, rather than specific chemicals. Burning wood and coal produces far more particulates than, say, natural gas or gasoline-gas.
Breathing in unhealthy levels of PM2.5 can increase the risk of health problems like heart disease, asthma, and low birth weight. Unhealthy levels can also reduce visibility and cause the air to appear hazy.
Outdoor sources include vehicle exhaust, burning wood, gas and other fuels, and fires. Particle pollution can also travel long distances from its source; for example from wildfires hundreds of miles away. Outdoor particle pollution levels are more likely to be higher on days with little or no wind or air mixing.
Sibling comments are good. I'll add that the biggest concern is PM2.5 (particulates smaller than 2.5 micrometers). They're thought to be responsible for 70,000 excess deaths in the U.S. annually, more than homicides or drug overdoses: https://www.stateofglobalair.org/health/pm