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marketers are not designers and vice versa. of course the press release is going to be melodramatic no matter what the designers thought, or were told


“Marketers are not designers” is fine, except it was the designers themselves pushing the marketing drivel in those videos.


Who was driving that, though? If the project has high-level management buy-in, the people in the scripted videos are going to be on message if they want to stay employed.




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