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"If you can convince someone else to go in with you, then you've done a good enough sales job that you'll be able to get customers."

Sorry, but that's terrible advice IMHO. You could convince any number of people to be co-founders... That doesn't mean in any way that they would be an asset, or that your startup has any legs. Convincing 1 person isn't that hard a job (For some values of person).

I think you should amend that to something like "If you can convince someone to quit their job, and go in with you, who you also think would be an asset, and be able to work with..."



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