We can all admit that Google Analytics has a few failings. Maybe there -are- lots of companies who find it doesn't meet their needs. Personally, I feel like the issue isn't one of features, it's one of communication.
There are a large number of companies out there with websites, but very few of them have the time or talent to effectively configure a statistics package. These people have a problem - they want more sales/conversions/phone calls - and they have a tool - google analytics - but they can't be bothered to map their business objectives on to analytics.
In my opinion, if you can solve that problem, you're in business.
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Completely off topic - why hasn't anyone built a hosted version of Mint? (http://haveamint.com)
I use and love Mint but Shawn doesn't seem to have any intention on growing it outside of a self-hosted web script, which is a shame cause there is a huge opportunity I think.
But in his defense, he's got a nice income off it with very low support requirements. Lets him do a lot of other cool stuff so I know he's keeping busy. He's definitely a smart guy.
There are a large number of companies out there with websites, but very few of them have the time or talent to effectively configure a statistics package. These people have a problem - they want more sales/conversions/phone calls - and they have a tool - google analytics - but they can't be bothered to map their business objectives on to analytics.
In my opinion, if you can solve that problem, you're in business.
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Completely off topic - why hasn't anyone built a hosted version of Mint? (http://haveamint.com)