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> a Ford Mustang converted to electric

I agree with your comment, but I'll be a little pedantic for a minute:

As a Charger Daytona owner, I'd love to call the Mach-E a mustang, but it's really just borrowing the brand. Ford has said unequivocally that they'll never make an all-electric muscle car, which is a real shame. The Mach-E is a great car if you're turned off by a Model Y, but you wouldn't choose it over a mustang GT or a charger Daytona or a Camaro.



> Ford has said unequivocally that they'll never make an all-electric muscle car

What’s the thinking here? Pandering to some market segment? It sounds like they are organising the deck chairs in the titanic.

Edit: I tried looking into the comment. It seems he was referring to Mustangs specifically, which is weird as they do make an electric one (assuming you agree it’s a ‘real’ mustang).

I’m confused.


The Mach-E isn't a muscle car. The comment was specifically around the Mustang sedan, which they do not have an electric version of.

Honestly, it's befuddling to me. There's a lot of folks who could get talked into an electric muscle car, they just have to know how to sell it. I own a Charger Daytona and literally every car guy I show it to has interest; I genuinely think Dodge just doesn't know how to market and sell it. I'm 100% confident that the right marketing agency could sell 100k of these, but the cohort of "it'll never be a Mustang" is far louder than the "wow that thing rips" crowd.


It’s not though. Just borrowing the name as they said.


That’s just it though. If the name doesn’t make it a Mustang, what does?


If I take a Ford Focus and call it a Mustang, is it? Arguably, no. Mustangs have a distinctive style, feel, feature set, intended audience. It's a matter of what people expect when they buy the thing.

The Mach-E kind of snuck in. I believe they intended to make more electric Mustang-branded cars, but things changed internally and priorities shifted. Lots of women really like Mustangs, and the Mach-E is positioned to appeal to many of the same people: it makes sense to use it as a kind of Trojan horse to ease folks into EVs with a brand they already like. But if you took a Mach-E and hid the name and asked folks "is this a Mustang?" The answer you'd get is "No".


Nothing, thats the problem. The Ship of Theseus can't have all of its parts replaced at the same time in order to still be called the Ship of Theseus.




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