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I've benefited a lot from my specialist area (energy industry) in which consultants and analysts will post genuinely informative and thought-provoking articles. It works to enhance their technical reputation and give them publicity, and it can be very informative for me.

But to achieve any usefulness from the platform I have to aggressively prune, by blocking every contact who ever posts something I don't find interesting. My block list is vast, and my threshold for blocking is incredibly low.

Ultimately, it's probably only a community of about 100 experts that post informatively on the energy industry.

So long as you don't mind doing the work, I find LinkedIn's algorithm to be the best of the main platforms at respecting my choices of who I want to hear from (although admittedly I should probably be using Bluesky instead).

I've also had tens of people tell me they really enjoy my posts on LinkedIn - I tend to post slightly against the mainstream opinions in my industry, and with humour, so I may not have developed a particularly professional reputation, but I've gained more publicity than anyone else in my company outside of the Exec level.



I’ve learned this is the way to get the value from any social network, great suggestion.




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