The US diplomatic agencies, which include USAGM which ran this station, have the business of promoting American interests across the world.

It sells (advertises) the USA's preferences to Ethiopia. Preferences such as "do not interfere with shipping things up the Red Sea or we'll do to you what we did to the Houthis in Yemen". Or preferences like "open your markets to what our businesses want to sell to you". Or, historically, "human rights are in everyone's best interest, you should do more of that because it will make you rich and then you can afford more of our stuff".

Stuff like that.

But to repeat: As I neither know nor care about the national interests of the USA in Ethiopia, I do not say this should or should not be funded — all I say is that this kind of thing *must be considered when deciding if it is or isn't good value, you cannot possibly know a priori just from the title alone*.