I took the Bing challenge and I did feel that the Bing results were better, but because they felt like Google's results from maybe 3 years ago. Anyone who uses Google often can tell what Google search results look like, and those identifying features were exactly what turned me off -- Gplus results, the image galleries, other "features", etc.
WTF? A search page on Bing includes:
* image search results
* a 300 pixel wide column on the RHS for linking your Facebook account to retrieve Facebook results
* News search
* "Related searches"
* "Trends to talk about"