You can make your own hand plane, and you will be a better woodworker for it. Still in a few months your competition will be using a electric planes and routers
the hand plane vs. the electric plane may not be the right metaphor. It will be more like one hand plane vs. another.
Just because it is a "great big" company pushing it with all their might ($s), doesn't mean it is the best solution out there. There's a lot of people who would prefer the alternate.
Like a previous post said, just make sure it lies in your base competency (which you have if you've developed it) and is part of your key value proposition.
The cult of efficiency aims to turn craftsmanship into something that only concerns hobbyists. Everything else is optimizing money in vs money out to get as close to possible as revenue being directly deposited into shareholders bank accounts.
