I have been a small content creator for 10 years now. I've been hampered a lot by actively discouraging these types of parasocial relationships - every now and then I'll get a gaggle of followers that spend entirely too much time on my crappy content or my personality/posts and I get extremely weirded out to the point I want to stop doing it entirely. Everyone tells me I'm doing it wrong, but I swear, 10 years ago it wasn't as much of a thing to create a cult around yourself on social media or streaming platforms. Now it's the primary monetization path.

I've even gone so far to say to more than one person, "look, I like and appreciate you really like my content or my personality, but, you don't know me at all, I don't know you, and honestly, we're not friends, no matter how much you want that to be the case. That isn't to say I dislike you, but you need to be more realistic about the content you consume, and if this hurts your feelings a lot, I'm sorry, but this content probably isn't for you."

Then there's the type of content creator that gets a following by being a huge jerk to their fans - I don't like that either. I just tell them to treat it like a TV show. It's not real, the character in the show doesn't know you or like you. Unfortunately for today's youth and media landscape this is an utterly foreign concept.