If you already have a mini-split, that has some truth. Most AC's in Houston are not mini-splits.
And the segment of the homeowner market that takes pride in doing the cheapest possible improvement is limited and not one that makes a lot of business sense to cater to as an HVAC company. Because not only does that segment not open its wallets wide (if at all) but also because cheap HVAC systems are cheap in part because of the places that costs are cut such as noise and manufacturer support.
Don't get me wrong, I am not saying that people don't get joy from the noisy installation they installed themselves and maybe even joy from dealing with the lack of manufacturer support for that unit.
Only that people don't find delight in the crappy unit they paid to have installed once they realize it;s crappy. And as an HVAC business, that's your problem and not one worth having.
If It weren't for the HVAC licensing gangster system where armed police would show up and stop me, I would absolutely start a company ripping out whatever broken system you have and with the business model is I would replace it with a small menu of mini split systems I have goons trained to install for cheap.
There is massive pent-up demand for this. Even poor people fix their HVAC system if they have a spare buck. I recently met an elderly lady (yard sale to pay her HVAC bill) who paid $15k, her hearing was shit and she seemed about dead, she wouldn't have given a single shit if it was a little louder. But in any case, I've installed many Daikins (for myself) and for not much more money they are as quiet as the sound of the moving air.
And the segment of the homeowner market that takes pride in doing the cheapest possible improvement is limited and not one that makes a lot of business sense to cater to as an HVAC company. Because not only does that segment not open its wallets wide (if at all) but also because cheap HVAC systems are cheap in part because of the places that costs are cut such as noise and manufacturer support.
Don't get me wrong, I am not saying that people don't get joy from the noisy installation they installed themselves and maybe even joy from dealing with the lack of manufacturer support for that unit.
Only that people don't find delight in the crappy unit they paid to have installed once they realize it;s crappy. And as an HVAC business, that's your problem and not one worth having.