That is so awesome. I've never seen it until now.
They start off with a terrible random YouTube video crying over "GizModo propaganda". They then spend a minute on how they are not perfect, matched only by the following 9 minutes for showing how others are not perfect.
Then they tell everyone "you're just holding it wrong" and insult people with "X marks the spot" and "look at this beautiful line here".
I couldn't stand much more after that. That is not an apology, it's a display of arrogance. And some might very well claim that this whole Map thing is a result of the dysfunctional work environment people are under at Apple.
But it worked. Before that the hyperbolic tech media was "How the iPhone 4 sucks because of the Death grip". And after that the tech bloggers were "Why Apples comparison with other phones is a bit unfair, because HTC XYZ does need x seconds longer to be death gripped", which isn't that quite catchy and sexy. Steve Jobs changed the conversation. And even if you dislike his not quite suppressed snarkyness (which I loved, because the issue was blown out of proportion), it is interesting to note how successful Apples reaction turned out to be. Case in point: They still sell the iPhone 4 physically unchanged (I think?) and the issue just doesn't matter today anymore.
My brother and I both got iPhone 4's around the same time and we both have AT&T. He had death grip issues and I did not, simply because he is left handed.
Then they tell everyone "you're just holding it wrong" and insult people with "X marks the spot" and "look at this beautiful line here".
I couldn't stand much more after that. That is not an apology, it's a display of arrogance. And some might very well claim that this whole Map thing is a result of the dysfunctional work environment people are under at Apple.