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> uninvited advertising is not normally equated with a better customer experience

As Jobs understood (per TFA), pushing ads degrades the user experience - the prime differentiating factor for Apple products in the first place, and what attracted many people to the platform.

It's bad, and it's probably going to get worse as Apple's services businesses increase their share of revenue and exert expanding influence over product design within the company.

Banning Apple from leveraging its platform for advertising Apple services might help, but the fact that we have arrived at the point where we have to rely on antitrust enforcement to make Apple products less intrusive and user-hostile shows that the company has lost its way.

> Modern iPhones don't come with a music player. They come with a music store

Unfortunately, requirements that Apple provide a choice to install Spotify rather than Apple Music, or Kindle rather than Apple Books, on a new iPhone doesn't fix the problem.





s/doesn't/won't/



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