I don’t think Apple fundamental issues are that hard to fix. First, you need to fire whoever is leading the UX on the OS side. Hardware design is still pretty good. Then we can argue about their lack of innovation and missing the AI train, which btw is still not proven to be a bad (lack of) strategy. But until they don’t get the fundamentals right at the OS UX experience nothing else matters. I hate iOS with passion, both on my phone and Apple Watch, it feels like a Beta version most of the time.