Uhm, is crossing?? Mate, you're going to have to reverse direction and travel back about eight years to find that line.

I feel like most of this is Microsoft's fault. As MS lowers the bar for what's acceptable on Windows, Apple just has to be somewhat-obviously better.

Additionally, Google's ad-driven economy set a low bar with Android, but that platform has always been that way. Together, those platforms make it really easy for Apple to posture as being considerate.