GGP called it a "stunt" by a "rando". I think there's an implication there about its legitimacy.

Nope. I've mostly ignored AI hype. You expressed we don't have enough info on whether they could've served this in a less flashy way, I found this clearly chosen for impact over efficacy of simply serving. Clearly they achieved notoriety since here we discuss. Ingrid Newkirk would be proud