Just because they don't 'want' to, doesn't mean it's not a good solution. Clearly they're not getting me to pay for their whole site subscription so why not just sell me the article? The biggest issue with most of these services is the lack of consumer 'ease' by which the creator can actually get paid. It's the same reason why I'm seeing all my friends go back to piracy, it was nice when we had a consumer convenient place to consume our content. Just look at Steam, it's easier than ever to go pirate the majority of games, but my Steam library just keeps getting bigger. I'm not against buying things, I'm against shitty services.