This upcoming war has absolutely nothing to do with drugs whatsoever, just like the 2003 invasion of Iraq had absolutely nothing to do with WMDs whatsoever.
I rather appreciate that they're not even bothering to try to make some big lie of it. The drug stuff is the most half-hearted messaging I have ever seen. Rare is going to be the person who truly believes we're invading a country, which has the largest oil reserves on the planet, to stop drug smuggling.
I think it's difficult for people to understand the war machine when the messaging is effective. When we make it reasonably clear what's happening, you have a more informed electorate. And I think that's a very good thing.