I think the LLM rat race has only just begun, and soon the advertisers will position themselves inside the agent, whatever form that takes whether it is through integrations, or another form of SEO, or partnerships like Microsoft and OpenAI
It’s already happening. I use ChatGPT (among other resources) to study Spanish and to do drills. The minute I translated a sentence with “hotel” in it, ChatGPT surfaced its booking.com integration
