1. I agree, as an organization grows, the value of a CRM increases.
2. I did not mean to imply that a CRM is the only form of accountability, more that in an early stage start up with tech founders, it may be the easiest/most cost effective way to implement a system of organization and accountability. The value of a CRM at any stage cannot be underestimated, not only does it give accountability but it gives instant prioritization so that the sales person's time is maximized and they can reach buyers at the exact moment they are most ready, willing, and able to buy.
3. Many studies have shown that when human performance is measured, productivity increases. In real life, I cannot remember one nationally ranked salesperson that did not have system of organization and accountability. The Hawthorne Effect is probably the most quoted research on this subject, although it may not be the most on-point. "Researchers concluded that the workers worked harder because they thought that they were being monitored individually."
2. I did not mean to imply that a CRM is the only form of accountability, more that in an early stage start up with tech founders, it may be the easiest/most cost effective way to implement a system of organization and accountability. The value of a CRM at any stage cannot be underestimated, not only does it give accountability but it gives instant prioritization so that the sales person's time is maximized and they can reach buyers at the exact moment they are most ready, willing, and able to buy.
3. Many studies have shown that when human performance is measured, productivity increases. In real life, I cannot remember one nationally ranked salesperson that did not have system of organization and accountability. The Hawthorne Effect is probably the most quoted research on this subject, although it may not be the most on-point. "Researchers concluded that the workers worked harder because they thought that they were being monitored individually."