I'm not surprised they don't offer an even higher tier. When you're pricing things, you often need to use proxies - like 1080p and 4K. It'd be hard to offer 3 pricing tiers: 1080p, 4K, 4K but actually good 4K that we don't compress to hell. That third tier makes it seem like you're being a bit fraudulent with the second tier. You're essentially admitting that you've created a fake-4K tier to take people's money without delivering them the product they think they're buying. At some point, a class-action lawsuit would use that as a sort of admission that you knew you weren't giving customers what they were paying for and that it was being done intentionally, both of which matter a lot.

Right now, Netflix can say stuff like "we think the 4K video we're serving is just as good." If they offer a real-4K tier, it's hard to make that argument.